Apex Nutrition

Apex Nutrition

Website Design, Brand Identity, Photography, Content.


In Q1 of 2023, we started a transformative journey to redefine the potential of Apex Nutrition. As part of this project, we transitioned our client from Wix to a new WordPress website, enabling greater flexibility and enhanced functionality. Our comprehensive package included the creation of a staging hosting environment and the meticulous development of a brand-new website from the ground up. Notably, we incorporated a members-only area featuring paid subscriptions, aligning with Apex’s evolving business model. To ensure optimal performance and reliability, the completed website was deployed on Baste cloud servers, boasting a flawless uptime record and seamlessly hosting the client’s website, emails and analytics.

At Baste, we specialise in creating visually stunning and premium brand identities through our expertly crafted photoshoots. For Apex Nutrition, we embarked on a transformative journey to capture the essence of their rebrand. Through meticulous planning, collaborative concept development, and attention to detail, our talented team of photographers, stylists, and art directors worked closely with Apex to curate a captivating visual narrative that embodies their new premium image.

Take a look at some of the key pages of Apex Nutritions new website. With a keen focus on user experience, we have seamlessly integrated intuitive navigation, clean layouts, and engaging visuals to ensure a smooth and enjoyable browsing experience. Each web page is thoughtfully structured to guide users effortlessly through Apex’ offerings, making it easy to explore their products, learn about their values, and sign up to their member hub. Whether you’re seeking informative content, a seamless shopping experience, or simply a visually captivating journey, Apex Nutrition’s redesigned web pages deliver it all.

In addition to crafting captivating web pages, our collaboration with Apex Nutrition extended to developing a suite of brand elements that truly set them apart. We designed a range of assets, including striking business cards that make a lasting impression, eye-catching social media graphics that engage their audience, and meticulously crafted icons that add a touch of sophistication to their digital presence. With every element, we ensured seamless consistency and alignment with Apex Nutrition’s rebranding vision. From logo variations to typography choices, our attention to detail ensures that every aspect of their brand identity exudes a premium and cohesive look.

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